There is this new Weight Watchers ad, featuring their newest spokesperson, Jennifer Hudson:
(this is the Jezebel article on the ad)
And the commentary is, “well, at least the focus is on health and not how her body looks” (even though the second ad is all about how she looks, and what size she is “the smallest in my adult life!”).
I have been there, also thanks to Weight Watchers, the smallest I was in my adult life. I have proudly worn jeans I never thought I could get into–and I still wasn’t happy with my body. I was below my goal weight, but I still didn’t feel like I had the body that was supposed to go with the size I was wearing or the amount that I weighed. When I was my actual smallest, and possibly my healthiest, I had adapted a very active lifestyle, was working my portion control, watching the butter and cheese, and possibly not eating a full three meals a day. Actually, I’m not sure how healthy I actually was…
The thing about Weight Watchers, about any diet, is that it is still a diet, still something focused on how much you weigh and how that corresponds to how you look. Don’t get me wrong–Weight Watcher meetings were often my group therapy, the first time I was ever around a group of people also dealing with the same body issues I was dealing with, with the same drive to feed our emotions with cookies and ice-cream, and the same throw-in-the-towel mentality that said that because we would never have perfect bodies, who cared about thinner versions of our already imperfect ones? The staff preached “body image is not self-image” but there was no denying the link between weight loss and celebration and success. Smaller was still seen as better. Smaller portions, smaller points, smaller bodies–small = good. Large = bad. How were we, those who were least likely to ever have perfect bodies, supposed to deal with getting smaller, and still not being small enough, when smaller was always supposed to be better?
The flip side, as was touched on in the comments section of the Jezebel article, is that Weight Watchers (and similar programs) make people obsessed with their food intake, their weight–all the numbers associated with dieting. It takes a ton of time, effort, and energy to follow the program. It takes a level of obsession that I was able to maintain for a while, but man, I got tired of it. I didn’t want to think about my strategy to get through every holiday, every meal. It is likened to a 12-step program, where you take weight loss one day at a time, five minutes at a time if you have to, as though we were all addicted to food, an it was bad.
Well, we are all addicted to food, and for good reason. Without it, we die. And being obsessed about food is somewhat natural too, because of that whole, “without it, we die” aspect. But the obsession of old was where were we going to get it from, how much of it were we going to have, and when were we going to get the next meal after that. It wasn’t, how am I going to get through my friend’s birthday party and not eat cake? It wasn’t, what can I do when I feel hungry, but I’m not supposed to be eating? It wasn’t, how can I convince myself that celery tastes just as good as a bag of chips?
Here’s the deal–if you are craving a bag of chips, what you are craving is salt, starch, and fat. Celery has none of those things. And if you want salt, starch, and fat, you are probably looking for energy, and possibly need some water (or something to make you drink more water, like those nice salty chips). Your body is more complicated than sitting there going “we don’t like ourselves, so we’re going to have chips in order to sabotage all our future happiness because fat people who eat chips can’t be happy.”
I haven’t fully investigated that whole “eating intuitively” thing, but I’ll tell you what–when I stop obsessing about food, I actually eat less of it, and am less hungry. When I know I can eat whatever I want, when I want, and not feel guilty about it, I am sometimes perfectly happy not having ice cream in the evening, or finishing my entire lunch. But when I’m in deprivation mode (which every diet, however well conceived, puts me in) all I want to do is eat, because the one thing my body is really great at is rebelling.
I do, in fact, want to be healthier. And if Jennifer Hudson got up there and said “I found the love of spinning class!” or “taking up hiking has really changed my life” I’d be like–oh, okay, that makes sense. Working out really does make you healthier.
I’m not convinced that weight loss does, so much as it makes you skinnier, and the problem with Weight Watchers, and the ad, is that is assumes a connection between losing weight and being healthy. However, anorexics are very small, and not healthy. And when I was at the peak of my Weight Watchers weight loss, I was losing lots of weight–but I was NOT eating very healthy. I hear the new program is trying to stress eating better foods, making more of your points, but still, the underlying assumption is still there: weight loss = healthier.
Adding fruits and vegetables is healthier (and easier than taking any food away, or replacing chips with celery, which, again, is not hitting that same craving place at all). Exercising is healthier. Stopping when you are satisfied instead of full is healthier. Cutting out trans fats, hydrogenated oils, fake sweeteners, and processed foods is healthier. Doing all that may, or may not, make you lose weight, but it will make you healthier.
And that is the difference. If Weight Watchers were to ever change their name, and their message, do “Health Watchers” I’d be right back in the fold in an instant, going to weekly meetings to discuss everyone progress on their journeys to change their lives to healthier ones. I’d sign up for a walking/hiking club, discuss the merits of yoga and Pilates, figure out which multivitamins actually work, and the best foods to eat to get the most essential vitamins naturally.
To be fair, there is a lot of that same discussion going on at Weight Watchers meetings, but the meeting starts and ends with the weigh-in, with the celebrations of weight loss, with making progress toward the ultimate goal of hitting a goal weight, and staying there. Never mind if you get there by skipping meals, or through a binge and purge type of lifestyle. Never mind if you have to track every bite of food, every ounce gained or lost.
It’s that obsession, that tracking, that focus on food and the weight and size of your body that I have to declare is, ultimately, unhealthy. Body image may not be self-image, but when you have to think about your body every time you take a sip of a beverage or taste a bite of food (and write it down), how can you help but confuse the two? And how can you help but judge your own self-worth based on how “good” you were, and how much you weigh?
I’m not a good person because I eat salad instead of a burger for lunch. Food doesn’t have that kind of morality attached to it (aside from some people’s moral ideas about “meat is murder” and all that–which is not what I’m talking about). I am not a better person because I had the lower-calorie (and worse tasting) version of a higher calorie food. There is no actual virtue involved in suffering through a tasteless diet that leaves you hungry most of the time. Celery does not redeem me.
If I am ever to truly believe that I am not what I weigh, or what size I wear (or that those things don’t matter in terms of what kind of person I am, anyway) then I can’t live a life dedicated to watching how I measure up in both.
I appreciate that the new Weight Watchers ad is focusing on health, I really do. I just think that ultimately it’s still sending the wrong message.
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